The completely unimpeachable Wall Street Journal has checked four NFL games from week 16 of the current season and drawn some statistical conclusions.
A normal NFL game takes three hours of television time. On average, the ball is in play for less than eleven minutes, with about 50% more than that devoted to replays. About an hour is commercials.
As many as 75 minutes, or about 60% of the total air time, excluding commercials, is spent on shots of players huddling, standing at the line of scrimmage or just generally milling about between snaps. In the four broadcasts The Journal studied, injured players got six more seconds of camera time than celebrating players. While the network announcers showed up on screen for just 30 seconds, shots of the head coaches and referees took up about 7% of the average show.If you think the networks are a little too fond of cheerleaders, you may be mistaken: In these broadcasts, only two networks showed cheerleaders at all. And when they did, they were only on camera for an average of three seconds. “We make it a point to get Dallas cheerleaders on, but otherwise, it’s not really important,” says Fred Gaudelli, NBC’s Sunday Night Football producer. “If we’re doing the Jets, I couldn’t care less.”