December 09, 2008
Obarbie Mania

Are you excited? I am:

Having watched Barbie lose market share to younger competitors such as Bratz and Hannah Montana, the world’s largest toymaker is using the doll’s 50th anniversary to relaunch it in a blizzard of worldwide events, starting with the opening of an experimental 36,000 sq ft flagship store in Shanghai.

The store will be a pink mecca for all things Barbie and will attempt to broaden the doll’s appeal to older girls and their mothers.


Barbie.jpg

Webding3.jpg

Posted by Jerome Doolittle at December 09, 2008 10:14 AM
Email this entry to:


Your email address:


Message (optional):


Comments

Barbie Shangaied! And last night the Chinese bought the nation's best law firm, Boston Legal. What's next? Diet Pepsi? The Mormon Church? NASCAR? Old Glory itself?

Posted by: Mamasan on December 9, 2008 12:41 PM
Post a comment
Name:


Email Address:


URL:


Comments:


Remember info?